You are here: American University School of International Service SIS Research Highlights Jennifer Poole, Can Online Platforms Promote Women-Led Exporting Firms?


Jennifer Poole, Can Online Platforms Promote Women-Led Exporting Firms?

Jennifer Poole HeadshotHow can policymakers promote women-led exporting firms? In a new paper in the Journal of Globalization and Development, SIS Professor Jennifer Poole and co-author Christian Volpe Martincus study the role of online business platforms to reduce informational barriers to exporting for women entrepreneurs. They hypothesize that, if the costs associated with accessing digital platforms are more symmetric across gender than traditional trade costs, digital trade platforms can play an important role in making trade more gender equal.

To assess this hypothesis, Poole and Martincus combine information on firms’ participation in ConnectAmericas, a free and purely informational online platform, and detailed firm-level export data of a developing country over a long period. They find that participation in this platform is associated with a significantly larger increase in exports for women-managed firms than for men-managed firms in otherwise identical products and destinations.

Given existing evidence on the role of women-managed businesses in reducing gender earnings inequality, these results suggest that policies which encourage women participation in online environments, to reduce the informational barriers associated with operating in foreign markets, have the capacity to promote gender equality more broadly.